# MercerGeo: full content / 完整内容

> Source pages: https://mercergeo.com/ (中文) and https://mercergeo.com/en/ (English). Generated 2026-11-11.

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# MercerGeo｜中文 GEO 服务：让 ChatGPT、豆包、Perplexity 引用你的品牌

> MercerGeo 为华人商家和出海中文品牌提供 GEO（生成式引擎优化）：AI 可见度审计、结构化数据与内容重建、llms.txt、实体建设、引用来源布局与月度监测。

URL: https://mercergeo.com/  
其他语言: https://mercergeo.com/en/  
最后更新: 2026-11-11

## 让 AI 在回答里， 提到你的品牌。

越来越多的人不再翻搜索结果，而是直接问 ChatGPT、Perplexity、豆包、Kimi。MercerGeo 帮华人商家和出海中文品牌，被这些 AI 找到、读懂、引用和推荐。

### 一句话了解 MercerGeo

- **是什么**: 一家专注 GEO（生成式引擎优化）的中英双语服务商，品牌名 MercerGeo。
- **为谁服务**: 华人社区本地商家，以及面向海外或中文市场的中文品牌。
- **做什么**: AI 可见度审计、内容与结构化数据重建、llms.txt、实体与知识图谱建设、引用来源布局、月度监测报告。
- **覆盖的 AI**: ChatGPT、Perplexity、Gemini、Claude、Copilot、DeepSeek、豆包、Kimi、通义千问、腾讯元宝。
- **服务方式**: 远程为主，中文和英文双语交付。
- **价格**: 按项目报价，暂未公布固定价格。详见下方“价格与套餐”。
- **承诺**: 不保证具体排名或引用次数；不做刷评论、虚假内容和任何操纵手段。

## 什么是 GEO？

GEO（Generative Engine Optimization，生成式引擎优化）是让你的品牌和内容更容易被生成式 AI 搜索和问答引擎发现、理解、引用和推荐的一套方法。它也常被称为 AI 搜索优化或 AEO（Answer Engine Optimization）。

这个术语来自 2023 年的一篇学术论文《GEO: Generative Engine Optimization》，作者来自普林斯顿大学等机构，论文后来发表在 KDD 2024。

用户问 AI“西雅图附近哪家牙科诊所能说中文？”，得到的是一段综合回答，只带几个来源链接，而不是十条蓝色链接。回答里有没有你、写得对不对、来源是谁，就是 GEO 要解决的问题。

### AI 怎么决定提到谁

不同产品的机制不同，但大致有三层。GEO 同时作用在这三层上：

1. **模型本身记住的知识**: 来自训练数据。公开、一致、被多处提到的品牌信息，更容易被模型“记住”。
2. **实时检索到的网页**: 带搜索功能的 AI 会先检索网页再回答。页面是否能被抓取、答案是否写得清楚、结构是否机器可读，决定能不能被选为来源。
3. **第三方怎么说你**: 百科、地图商家资料、问答社区、媒体、点评平台等第三方内容，常常是 AI 引用的主要来源，也是它判断“这个品牌是谁”的依据。

## GEO 和 SEO 有什么区别？

GEO 不是 SEO 的替代品，而是建立在 SEO 之上的一层。网站打不开、抓不到，两者都无从谈起。

| 维度 | 传统 SEO | GEO |
|---|---|---|
| 目标 | 在搜索结果页排名靠前，获得点击 | 在 AI 的回答里被提到、被引用、被推荐 |
| 用户看到的 | 一页链接列表 | 一段综合回答，加少量来源 |
| 内容写法 | 围绕关键词组织页面 | 答案优先、可直接摘录、事实清晰 |
| 关键信号 | 反向链接、关键词相关性、页面体验 | 跨平台一致的实体信息、可信的第三方提及、机器可读的结构 |
| 衡量指标 | 排名、自然流量 | 品牌提及率、引用来源、描述是否准确、竞品对比 |
| 见效节奏 | 通常数月 | 因引擎而异，数周到数月，且结果有波动 |

## 适合谁

- **华人社区本地商家**: 餐厅、牙科和诊所、律所和会计师事务所、地产经纪、教育培训、装修和家政。客户越来越常问 AI“附近有没有说中文的……”。
- **出海中文品牌**: 跨境电商、SaaS、制造和消费品牌。希望在英文 AI 搜索里被正确介绍，而不是被忽略或被说错。
- **面向中文用户的服务品牌**: 服务北美、东南亚等地华人用户，需要同时在英文和中文 AI 产品里出现的品牌。
- **想弄清现状的团队**: 还不确定 AI 怎么说你。先做一次审计，看清事实，再决定要不要投入。

### 不太适合

- 希望有人保证“第一名”或具体引用次数的客户，没有人能做出这种保证。
- 希望通过刷评论、批量生成垃圾内容、隐藏文字或提示词注入来影响 AI 的做法，我们不做。

## 服务内容

六项服务可以单独购买，也可以组合。每一项都有明确的交付物。

**审计覆盖的 AI 平台**: ChatGPT, Perplexity, Google Gemini, Claude, Microsoft Copilot, DeepSeek, 豆包 Doubao, Kimi, 通义千问 Tongyi Qianwen, 腾讯元宝 Yuanbao.

各平台的信息来源和回答方式不同，所以审计用真实问题实测，而不是猜测。

### 1. AI 可见度审计

用一组来自真实用户的中英文问题，在上述 10 个 AI 平台上逐一提问，记录你的品牌是否被提到、怎么被描述、引用了哪些来源、竞品出现的情况。

- 问题集设计（中文和英文，按你的业务和城市）
- 品牌提及与描述准确度记录
- 被引用来源清单
- 竞品对比
- 按优先级排序的修复清单

**交付物**: 基线报告 + 修复清单

### 2. 内容与结构化数据重建

把网站改造成 AI 容易读懂的样子：答案优先的页面、完整的 FAQ、语义化 HTML，以及 schema.org JSON-LD 结构化数据（Organization、Service、FAQPage、BreadcrumbList 等）。

- 核心页面答案优先重写（中文和英文）
- schema.org JSON-LD 部署与校验
- FAQ 与服务说明页
- 可抓取性与页面速度检查
- robots.txt 对 AI 爬虫的策略

**交付物**: 改造后的页面与结构化数据

### 3. llms.txt 与 AI 可读层

为网站添加 llms.txt 和 llms-full.txt，并为关键页面提供 Markdown 版本，让 AI 代理不用解析复杂页面也能拿到完整信息。

- llms.txt 与 llms-full.txt
- 关键页面 Markdown 版本
- sitemap 与规范链接（canonical）
- 多语言页面 hreflang

**交付物**: AI 可读层文件包

### 4. 实体与知识图谱建设

让 AI 对“你是谁”有一致、准确的认识。按你的情况，在符合各平台规则的前提下，整理和完善 Wikidata 与 Wikipedia（需满足收录条件）、Google 商家资料、百度百科、知乎、小红书等处的品牌信息。

- 品牌实体信息统一（名称、地址、简介、中英文写法）
- Wikidata / Wikipedia（符合收录条件时）
- Google 商家资料
- 百度百科、知乎、小红书
- sameAs 关联与交叉引用

**交付物**: 实体档案与各平台资料

### 5. 引用来源布局

先弄清 AI 回答你所在品类时实际引用哪些来源，再有针对性地争取在这些来源里出现：专业媒体、行业目录、问答社区、真实客户评价等。只做真实、可验证的内容。

- 品类引用来源分析
- 目标来源清单与优先级
- 真实内容的撰写与投放建议
- 客户评价邀请流程（只邀请真实客户）

**交付物**: 来源清单与执行计划

### 6. 月度监测报告

每月用固定的一组问题复测，追踪变化，让你知道哪些动作有效、哪里需要调整。

- 固定问题集每月复测
- 提及率、引用来源与描述准确度趋势
- 竞品变化
- 下月行动建议

**交付物**: 每月一份报告

## 工作流程

五个步骤，每一步都有可检查的交付物：

1. **沟通与范围确认**: 了解你的业务、客户常问的问题、目标城市和语言。确认服务范围和报价。 (交付物: 范围说明与报价单)
2. **审计**: 在 10 个 AI 平台上实测，看清现状。 (交付物: 基线报告、竞品对比、修复清单)
3. **重建**: 改造页面内容和结构化数据，部署 llms.txt 和 Markdown 版本。 (交付物: 更新后的页面、JSON-LD、AI 可读层文件)
4. **实体与来源**: 统一各平台上的品牌信息，布局值得争取的引用来源。 (交付物: 实体档案、来源执行计划)
5. **监测与迭代**: 每月复测、汇报，根据结果调整。 (交付物: 月度监测报告与下月行动)

## 时间线

下面是典型项目的参考时间，实际取决于网站现状和范围，会写进报价单：

- **第 1–2 周 · 审计**: 问题集设计、10 个平台实测、基线报告
- **第 2–6 周 · 重建**: 页面与结构化数据改造、llms.txt、Markdown 版本
- **第 4–12 周 · 实体与来源**: 各平台资料统一、引用来源布局
- **每月 · 监测**: 固定问题集复测、报告、调整

这是常见范围的估计，不是承诺。AI 引擎更新引用内容的速度不一，可能是数周到数月，结果也会有波动。

## 价格与套餐

目前按项目报价，暂无公开的固定价格。下面三个套餐用来说明范围，具体内容和价格以报价单为准。

### 诊断版: 先看清现状

- 计费方式: 一次性
- 价格待定 · 联系报价
- AI 可见度审计（10 个平台）
- 基线报告
- 优先级修复清单
- 结果讲解

### 成长版: 打好基础，持续追踪

- 计费方式: 项目 + 月度
- 价格待定 · 联系报价
- 包含诊断版全部内容
- 内容与结构化数据重建
- llms.txt 与 Markdown 版本
- 实体信息统一
- 月度监测报告

### 全案版: 多品牌或多市场

- 计费方式: 定制
- 价格待定 · 联系报价
- 包含成长版全部内容
- 引用来源布局
- 中英文双语内容持续产出
- 多品牌或多市场支持
- 定期复盘

套餐名称和范围为示例，会随报价调整。所有价格均需先沟通后报价。

## 示例：方法演示

**以下为虚构的方法演示，不是真实客户案例，不含任何真实数据。**

假设有一家（虚构的）贝尔维尤川菜馆，下面是我们会怎么做：

1. **设计问题**: 用客户真实会问的话提问，例如“贝尔维尤有哪些好吃的川菜馆？”“西雅图附近适合家庭聚餐的中餐厅”“贝尔维尤川菜 小红书推荐”，中英文各一组。
2. **实测并记录**: 在 10 个平台提问，记录这家店有没有被提到、营业时间和地址是否正确、AI 引用了 Google 地图、点评平台还是小红书。
3. **找出缺口**: 例如：中英文店名写法不一致；Google 商家资料缺少菜单；官网菜单是图片，AI 读不到；没有 FAQ。
4. **修复**: 统一店名写法；完善商家资料；官网菜单改为文字 HTML 并加 Restaurant 结构化数据；添加中英文 FAQ；邀请真实顾客留下评价。
5. **复测**: 一两个月后用同一组问题再测一次，对比变化，决定下一步。

## 常见问题

### GEO 是什么？

GEO（生成式引擎优化）是让品牌和内容更容易被 ChatGPT、Perplexity、Gemini、豆包等生成式 AI 发现、理解、引用和推荐的方法。它关注的是 AI 回答里有没有你、描述是否准确、引用的来源是什么。

### GEO 和 SEO 有什么区别？

SEO 追求在搜索结果页排名和获得点击；GEO 追求在 AI 生成的回答里被提到和引用。GEO 建立在 SEO 的基础之上：网站要能被抓取、内容要清晰，两者都需要。

### MercerGeo 具体做什么？

六项服务：AI 可见度审计、内容与结构化数据重建、llms.txt 与 AI 可读层、实体与知识图谱建设、引用来源布局、月度监测报告。可以单独购买，也可以组合。

### 支持哪些 AI 平台？

ChatGPT、Perplexity、Google Gemini、Claude、Microsoft Copilot、DeepSeek、豆包、Kimi、通义千问、腾讯元宝。各平台的来源和回答方式不同，我们用真实问题实测。

### 你们能保证我的品牌被 AI 引用吗？

不能，也没有人能。AI 的回答由各家公司的模型和检索系统决定，会持续变化。我们能做的是把你的品牌信息变得清晰、一致、容易被机器读取，并持续监测和调整。

### 需要多久见效？

典型项目的审计需要 1–2 周，重建 2–6 周，实体和来源布局 4–12 周。AI 引擎更新引用内容的速度不一，可能是数周到数月，且结果有波动。这是估计，不是承诺。

### 价格是多少？

目前按项目报价，没有公开的固定价格。价格取决于网站现状、品牌数量、语言和市场范围。请联系我们获取报价。

### 我是本地商家（餐厅、诊所等），适合吗？

适合。本地商家在 AI 回答里主要依赖 Google 商家资料、点评平台、小红书等处的信息，以及官网的清晰程度。审计会先看清这些地方的现状。

### 我是中国品牌，想做海外市场，适合吗？

适合。我们可以帮助品牌在英文 AI 搜索里被正确介绍，同时处理中文平台上的实体信息。

### 你们做刷评论或批量生成内容吗？

不做。我们只做真实、可验证的内容和流程，例如邀请真实客户评价。刷评论、隐藏文字、提示词注入等做法违反平台规则，也有被惩罚的风险。

### 什么是 llms.txt？有用吗？

llms.txt 是一个提议中的约定：在网站根目录放一个 Markdown 文件，向 AI 代理概述网站内容并指向关键页面。目前并非所有 AI 产品都会读取，不能保证效果，但成本低、无副作用，对 AI 代理自助获取信息有帮助。

### 能帮我建 Wikipedia 或百度百科词条吗？

要看品牌是否满足各平台的收录标准。Wikipedia 对知名度和独立来源的要求很高，我们不会通过违规手段创建词条。能做的是先整理 Wikidata、Google 商家资料、知乎、小红书等更容易落地的实体信息，在符合条件时再推进百科。

### 你们怎么衡量效果？

用固定的一组中英文问题，在各平台定期复测，对比品牌提及率、引用来源、描述准确度和竞品出现情况，每月出报告。如果你的网站接入了分析工具，也可以参考来自 AI 平台的访问。

### 我需要提供什么？

业务介绍、目标城市和语言、客户常问的问题、网站和各平台账号的访问或修改权限（按需），以及你认为的主要竞品。

### 我自己能做 GEO 吗？

可以做一部分。比如整理 FAQ、完善 Google 商家资料、统一品牌写法。结构化数据、多平台审计和持续监测更耗时，也是我们的价值所在。

### 如何开始？

联系我们预约一次免费沟通。我们先了解你的业务，再说明适合的范围和报价。

## 关于 MercerGeo

MercerGeo 是一家位于美国华盛顿州西雅图地区的 GEO 服务商，中英双语服务。品牌名取自华盛顿州的默瑟岛（Mercer Island）。

## 联系

联系方式即将公布。我们会先了解你的业务，再说明适合的范围和报价。

- 地点: 美国华盛顿州西雅图地区（远程服务）
- 语言: 中文、English


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# MercerGeo | Chinese-English GEO Services: Get Cited by ChatGPT, Perplexity, Doubao & More

> MercerGeo offers bilingual GEO (generative engine optimization) for Chinese-community businesses and Chinese brands going global: AI visibility audit, structured data, llms.txt, entity building, citation sourcing and monthly monitoring.

URL: https://mercergeo.com/en/  
Other language: https://mercergeo.com/  
Last updated: 2026-11-11

## Be the brand AI answers cite.

More people now skip the results page and ask ChatGPT, Perplexity, Doubao or Kimi directly. MercerGeo helps Chinese-community businesses and Chinese brands going global get found, understood, cited and recommended by those AI systems.

### MercerGeo in brief

- **What it is**: A bilingual (Chinese and English) service provider focused on GEO, generative engine optimization. Brand name: MercerGeo.
- **Who it serves**: Chinese-community local businesses, and Chinese brands serving overseas or Chinese-speaking markets.
- **What it does**: AI visibility audit, content and structured-data rebuild, llms.txt, entity and knowledge-graph building, citation-source seeding, monthly monitoring reports.
- **AI platforms covered**: ChatGPT, Perplexity, Gemini, Claude, Copilot, DeepSeek, Doubao, Kimi, Tongyi Qianwen, Tencent Yuanbao.
- **Delivery**: Mainly remote, in Chinese and English.
- **Pricing**: Quoted per project. No fixed public prices yet. See “Pricing and packages” below.
- **Commitments**: No guarantees of specific rankings or citation counts. No fake reviews, spam content or manipulation.

## What is GEO?

GEO (Generative Engine Optimization) is the practice of making your brand and content easier for generative AI search and answer engines to discover, understand, cite and recommend. It is also called AI search optimization or AEO (Answer Engine Optimization).

The term comes from a 2023 research paper, “GEO: Generative Engine Optimization”, by researchers including authors from Princeton University. It was later published at KDD 2024.

When someone asks an AI “Which dentist near Seattle speaks Chinese?”, they get a synthesized answer with a few source links, not ten blue links. Whether you appear in that answer, whether it is accurate, and which sources it relies on is what GEO is about.

### How AI decides who to mention

Mechanisms differ by product, but there are roughly three layers. GEO works on all three:

1. **What the model learned**: From training data. Brand facts that are public, consistent and mentioned in many places are more likely to be “remembered”.
2. **What it retrieves live**: AI with search retrieves web pages before answering. Whether your pages can be crawled, state answers clearly and are machine-readable decides whether they get chosen as sources.
3. **What third parties say about you**: Encyclopedias, map listings, Q&A communities, media and review sites are often the main sources AI cites, and the basis for deciding who a brand is.

## How is GEO different from SEO?

GEO does not replace SEO. It is a layer on top of it. If your site cannot be loaded or crawled, neither works.

| Dimension | Traditional SEO | GEO |
|---|---|---|
| Goal | Rank high on the results page and earn clicks | Be mentioned, cited and recommended inside AI answers |
| What users see | A list of links | A synthesized answer with a few sources |
| How content is written | Pages organized around keywords | Answer-first, quotable, clear facts |
| Key signals | Backlinks, keyword relevance, page experience | Consistent entity data across platforms, credible third-party mentions, machine-readable structure |
| Metrics | Rankings, organic traffic | Brand mention rate, cited sources, description accuracy, competitor presence |
| Pace | Usually months | Varies by engine: weeks to months, with fluctuation |

## Who it is for

- **Chinese-community local businesses**: Restaurants, dental and medical clinics, law and accounting firms, real estate agents, education and tutoring, home renovation and services. Customers increasingly ask AI “Is there a Chinese-speaking … near me?”
- **Chinese brands going global**: Cross-border e-commerce, SaaS, manufacturing and consumer brands that want to be described correctly in English-language AI search, not ignored or misdescribed.
- **Brands serving Chinese-speaking users**: Brands serving Chinese-speaking users in North America, Southeast Asia and elsewhere that need to appear in both English and Chinese AI products.
- **Teams that want the facts first**: Not sure what AI says about you? Start with an audit, see the facts, then decide whether to invest.

### Not a good fit

- Clients who want a guaranteed “#1” or a specific number of citations. Nobody can honestly promise that.
- Approaches that rely on fake reviews, mass-generated spam content, hidden text or prompt injection. We do not do these.

## Services

Six services you can buy separately or combine. Each has a concrete deliverable.

**AI platforms covered by the audit**: ChatGPT, Perplexity, Google Gemini, Claude, Microsoft Copilot, DeepSeek, 豆包 Doubao, Kimi, 通义千问 Tongyi Qianwen, 腾讯元宝 Yuanbao.

Each platform uses different sources and answers differently, so the audit tests with real questions instead of guessing.

### 1. AI visibility audit

We ask a set of realistic Chinese and English user questions on the 10 AI platforms above and record whether your brand is mentioned, how it is described, which sources are cited, and which competitors appear.

- Question-set design (Chinese and English, by your business and city)
- Brand mention and description-accuracy log
- List of cited sources
- Competitor comparison
- Prioritized fix list

**Deliverable**: Baseline report + fix list

### 2. Content and structured-data rebuild

We rework your site so AI can read it easily: answer-first pages, complete FAQs, semantic HTML and schema.org JSON-LD structured data (Organization, Service, FAQPage, BreadcrumbList and more).

- Answer-first rewrite of core pages (Chinese and English)
- schema.org JSON-LD deployment and validation
- FAQ and service pages
- Crawlability and page-speed check
- robots.txt policy for AI crawlers

**Deliverable**: Rebuilt pages and structured data

### 3. llms.txt and AI-readable layer

We add llms.txt and llms-full.txt and Markdown versions of key pages so AI agents can get complete information without parsing complex pages.

- llms.txt and llms-full.txt
- Markdown versions of key pages
- Sitemap and canonical URLs
- hreflang for multilingual pages

**Deliverable**: AI-readable file package

### 4. Entity and knowledge-graph building

We help AI hold a consistent, accurate picture of who you are. Depending on your case, and within each platform's rules, we organize and improve brand information on Wikidata and Wikipedia (where notability criteria are met), Google Business Profile, Baidu Baike, Zhihu, Xiaohongshu and similar places.

- Unified brand entity data (name, address, description, Chinese and English forms)
- Wikidata / Wikipedia (when notability criteria are met)
- Google Business Profile
- Baidu Baike, Zhihu, Xiaohongshu
- sameAs links and cross-references

**Deliverable**: Entity profile and platform listings

### 5. Citation-source seeding

We first find out which sources AI actually cites for your category, then work to appear in those sources: trade media, industry directories, Q&A communities, genuine customer reviews. Only real, verifiable content.

- Category citation-source analysis
- Target-source list and priorities
- Guidance on writing and placing real content
- Review-invitation workflow (real customers only)

**Deliverable**: Source list and execution plan

### 6. Monthly monitoring reports

Every month we re-run a fixed question set and track change, so you know which actions work and what to adjust.

- Monthly re-test of a fixed question set
- Trends in mention rate, cited sources and accuracy
- Competitor changes
- Next-month recommendations

**Deliverable**: One report per month

## Process

Five steps, each with a checkable deliverable:

1. **Intro and scoping**: We learn your business, the questions customers ask, target cities and languages. We confirm scope and quote. (Deliverables: Scope note and quote)
2. **Audit**: Test on 10 AI platforms to see the current state. (Deliverables: Baseline report, competitor comparison, fix list)
3. **Rebuild**: Rework page content and structured data; deploy llms.txt and Markdown versions. (Deliverables: Updated pages, JSON-LD, AI-readable files)
4. **Entities and sources**: Unify brand information across platforms and seed worthwhile citation sources. (Deliverables: Entity profile, source execution plan)
5. **Monitor and iterate**: Re-test and report monthly; adjust based on results. (Deliverables: Monthly report and next actions)

## Timeline

Typical reference timing for a project. Actual timing depends on your site and scope and goes into the quote:

- **Weeks 1–2 · Audit**: Question-set design, test on 10 platforms, baseline report
- **Weeks 2–6 · Rebuild**: Page and structured-data rework, llms.txt, Markdown versions
- **Weeks 4–12 · Entities and sources**: Unify platform profiles, seed citation sources
- **Monthly · Monitoring**: Re-test a fixed question set, report, adjust

These are estimates of common ranges, not promises. AI engines pick up changes at different speeds, from weeks to months, and results fluctuate.

## Pricing and packages

We currently quote per project and have no public fixed prices. The three packages below illustrate scope; the quote is what counts.

### Audit: See where you stand

- Billing: One-time
- Price TBD · contact for a quote
- AI visibility audit (10 platforms)
- Baseline report
- Prioritized fix list
- Walkthrough of results

### Growth: Build the base, keep tracking

- Billing: Project + monthly
- Price TBD · contact for a quote
- Everything in Audit
- Content and structured-data rebuild
- llms.txt and Markdown versions
- Unified entity data
- Monthly monitoring report

### Full service: Multiple brands or markets

- Billing: Custom
- Price TBD · contact for a quote
- Everything in Growth
- Citation-source seeding
- Ongoing bilingual content
- Multi-brand or multi-market support
- Regular reviews

Package names and scope are examples and will be adjusted in the quote. All pricing is quoted after a conversation.

## Example: a methodology walkthrough

**This is a fictional methodology walkthrough, not a real client case, and contains no real data.**

Suppose there is a (fictional) Sichuan restaurant in Bellevue. Here is how we would approach it:

1. **Design the questions**: Ask the way customers do, for example “Where can I get good Sichuan food in Bellevue?”, “Chinese restaurants near Seattle for a family dinner”, “Bellevue Sichuan Xiaohongshu recommendations”, one set in Chinese and one in English.
2. **Test and record**: Ask on 10 platforms. Record whether the restaurant is mentioned, whether hours and address are right, and whether AI cites Google Maps, a review site or Xiaohongshu.
3. **Find the gaps**: For example: the Chinese and English names are written inconsistently; the Google Business Profile has no menu; the website menu is an image AI cannot read; there is no FAQ.
4. **Fix**: Unify the name; complete the business profile; turn the menu into text HTML with Restaurant structured data; add a bilingual FAQ; invite real customers to leave reviews.
5. **Re-test**: After a month or two, ask the same questions again, compare, and decide the next step.

## Frequently asked questions

### What is GEO?

GEO (generative engine optimization) is the practice of making a brand and its content easier for generative AI such as ChatGPT, Perplexity, Gemini and Doubao to discover, understand, cite and recommend. It focuses on whether you appear in AI answers, whether the description is accurate and which sources are cited.

### How is GEO different from SEO?

SEO aims to rank on the results page and earn clicks. GEO aims to be mentioned and cited in AI-generated answers. GEO builds on SEO: the site must be crawlable and clear, so you need both.

### What exactly does MercerGeo do?

Six services: AI visibility audit, content and structured-data rebuild, llms.txt and AI-readable layer, entity and knowledge-graph building, citation-source seeding, and monthly monitoring reports. They can be bought separately or combined.

### Which AI platforms do you cover?

ChatGPT, Perplexity, Google Gemini, Claude, Microsoft Copilot, DeepSeek, Doubao, Kimi, Tongyi Qianwen and Tencent Yuanbao. Each platform uses different sources and answers differently, so we test with real questions.

### Can you guarantee my brand will be cited by AI?

No, and nobody honestly can. AI answers are determined by each company's models and retrieval systems and keep changing. What we can do is make your brand information clear, consistent and machine-readable, then monitor and adjust.

### How long until I see results?

In a typical project the audit takes 1–2 weeks, the rebuild 2–6 weeks, and entity and source work 4–12 weeks. AI engines pick up changes at different speeds, from weeks to months, and results fluctuate. These are estimates, not promises.

### How much does it cost?

We quote per project and have no public fixed prices yet. Price depends on your current site, the number of brands, languages and market scope. Contact us for a quote.

### I run a local business (restaurant, clinic, etc.). Is this for me?

Yes. For local businesses, AI answers rely mainly on Google Business Profile, review sites, Xiaohongshu and how clear your own site is. The audit first checks the current state of these.

### I am a Chinese brand expanding overseas. Is this for me?

Yes. We help brands be described correctly in English-language AI search, and we handle entity information on Chinese platforms too.

### Do you do fake reviews or mass-generated content?

No. We only do real, verifiable content and processes, such as inviting genuine customer reviews. Fake reviews, hidden text and prompt injection violate platform rules and risk penalties.

### What is llms.txt, and does it help?

llms.txt is a proposed convention: a Markdown file at your site root that summarizes the site for AI agents and points to key pages. Not every AI product reads it and there is no guaranteed effect, but it is cheap, harmless and helps AI agents get information on their own.

### Can you create a Wikipedia or Baidu Baike entry for me?

It depends on whether the brand meets each platform's notability standards. Wikipedia requires significant independent coverage, and we will not use rule-breaking methods to create entries. We start with entity information that is easier to establish, such as Wikidata, Google Business Profile, Zhihu and Xiaohongshu, and pursue encyclopedia entries when criteria are met.

### How do you measure results?

We re-run a fixed set of Chinese and English questions on each platform periodically and compare brand mention rate, cited sources, description accuracy and competitor presence, in a monthly report. If your site has analytics, we can also look at visits coming from AI platforms.

### What do I need to provide?

A description of your business, target cities and languages, the questions customers ask, access to or edit rights on your website and platform accounts where needed, and the competitors you care about.

### Can I do GEO myself?

Part of it, yes: organizing FAQs, completing your Google Business Profile, unifying brand naming. Structured data, multi-platform audits and ongoing monitoring take more time, and that is where we add value.

### How do I get started?

Contact us to book a free intro call. We learn your business first, then explain a suitable scope and quote.

## About MercerGeo

MercerGeo is a bilingual GEO provider based in the Seattle area, Washington, USA. The name comes from Mercer Island, Washington.

## Contact

Contact details coming soon. We learn your business first, then explain a suitable scope and quote.

- Location: Seattle area, Washington, USA (remote service)
- Languages: 中文, English